Pillsmart is dedicated to changing the way people think about pharmaceuticals.

We want people to understand that pharmaceuticals aren’t the only solution to their health problems and to think above pharmaceutical advertising that promises easy cures fast. Through our website and advertisements, we encourage people to think above and beyond common notions and commercial messages about pharmaceuticals. We want people to participate in safe medicine usage in order for them to live healthier more balanced lives.

About Pharmatech Industries

Pharmatech Industries is a fake pharmaceutical company that allows us to talk about issues within the pharmaceutical industry without having to specifically target any one company. They are the epitome of a company only concerned with the bottom line. They attempt to put out falsely warm feelings to the consumer market, but are truly only concerned with finding ways to increase profits.


This site was created by Vinnie Furman for his BFA thesis project at Cleveland Institute of Art.

Photo credits:

"Mission", "Where Do They Come From?", "Alternatives", "Helpful Links" from Dreamstime.com
"Common Risks" by Tony Webster
"What Do They Do?" from RGBStock.com
"Strange Side Effects" from the National Museum of Health and Medicine
"Marketing" from Enzyte
"Our ads" by Kevin N. Murphy

"Hypochondria" by Kevin N. Murphy
"Problem Child" top photo by Pawel Loj, left photo by John Benson, right photo by César Astudillo
"Acetaminophen" from Corbis.com
"Too Busy", "Requip Woman", "Problem Child 2", and "Placebo" from Dreamstime.com
"Tested. Approved." from Seattle Municipal photo archives.
"Requip Vegas" by Madzia Bryll
"Acetaminophen 2" by Todd Huffman