El Yucateco

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Proposed print advertising campaign for El Yucateco hot sauce. El Yucateco is a food company based in Mexico that produces condiments, concentrates and honey. However, they are best known for their hot sauces which can be found in restaurants and grocery stores across the globe. Unlike many American sauces, El Yucateco uses Habanero peppers rather than vinegar as its base, creating a much hotter sauce compared to others on the market. This campaign takes those qualities and transforms them into a challenge for foodies to conquer.

2008

photography from Corbis.com

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El Yucateco

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